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Monday, February 27, 2012

British Airways - Advert 2012: The Race

British Airways have always been innovative and smart with their approach to advertising.
You find me one person who can't listen to Delibes' Flower Duet from Lakmé and doesn't think British Airways advert! (well, anyone over the age of 20 at least...)

Their new advert has all the hallmarks of great advertising. Fun, peril, excitement (and for aviation enthusiasts) aeroplanes! Typically patriotic, the advert features a baggage race between the UK, USA, Japan, South Africa and Brazil. Of course, the Brits come out as victors.

But I can't help but notice that not one of the bags has a Crewtag on! They would stand a much better chance of reaching the correct destination being properly identified by a personalised baggage label.

Why not add a British Airways personalised baggage tag to your bag? Find our BA selection here:
British Airways Crewtags

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